What are the factors that influence Amazon's Choice? How did the Amazon black label come about?

1. What is A

1. What is Amazon's Choice?

Amazon's Choice is a function launched by Amazon to help customers save their time in shopping search. That is to say, Amazon platform will mark some products with high quality and good price on Amazon's Choice according to customers' purchase records, collection records and search records, and recommend products to consumers in turn. Hover over the Amazon's Choice icon to see this description: "Amazon's Choice recommends items that are highly rated, reasonably priced, and can ship immediately.

2. Why is Amazon's Choice important?

If your product is stamped with an Amazon's Choice badge, it is approved by Amazon and Amazon is recommending it for consumers to buy. It acts as a strong official endorsement and endorsement. Not only can consumers rely on customer reviews alone to determine the value of an item, but they can also see which items are the "best" items directly from Amazon's Choice. Amazon's Choice items will also appear lower in the search results, but even so, a bold logo will be attractive to consumers to click on, and items with Amazon's Choice badges will often get a much higher click rate than other items.

3. Factors influencing Amazon's Choice

Amazon doesn't disclose how it calculates Amazon's Choice. However, if you want to get the mark quickly, you can still find the following six factors that affect Amazon's Choice.

1. Sales volume and conversion rate measure whether a product is good or not, mainly based on whether the product is "popular with consumers". Amazon, too, uses sales and conversion rates to determine whether a product is worthy of recommendation. Therefore, to be recommended by Amazon, the conversion rate and sales volume must be high, and the sales rank must be in the fifth place in the subcategory.

2. Product review Amazon also attaches great importance to product evaluation. Generally speaking, the average star rating of product Review should be above "4 stars" to get the Amazon's Choice logo.

3 keyword use to be accurate, in accordance with the logical order of Amazon's Choice identification of the keywords are in the "title and match consistent keywords", of course, match completely consistent is not absolute, Amazon's Choice identification pointing to keywords does not fully appear in the title, can also be explained, five descriptions;

4. Brand record Amazon attaches great importance to brand record, so if you want to get Amazon's Choice label, the product had better have brand record; Products with A+ page are more likely to get Amazon's Choice logo;

5. Return Too high return rate will directly affect the status of a listing. Amazon will not recommend a product with a high return rate;

6. Distribution methods Amazon self-owned products and products delivered by FBA are more eligible for Amazon's Choice. If your product is difficult to purchase, Amazon will not promote your product. To become an FBA seller, you need to ensure fast and reliable shipping. To ensure this, you must have a large inventory of products and maintain Amazon Prime;

7. Cover categories Amazon's Choice function covers categories only Amazon self-run categories, books and video, movies, music, games, electronic products, home clothes, toys, clothing, shoes and hats, jewelry, handwork, outdoor, cars